Research Project
The Age of Alternative Payment Services
What does this mean for our community focused financial institution?
About This Project
This is a digital presentation of my marketing class project project. As a team of four, I and my teammate had conducted recommendations for the ESL Federal Credit Union to upgrade their mobile payment experience targeting its Millinous and GenZ members.
In this project, we will first go through the overview of some background information and our brief analysis of the ESL current complication.
Then we will go deep into the three recommendations supporting the data that we have.
Finally, there’s the next step, in which we will share some ongoing industry trends that ESL might need to take an eye on.
Aijia Zhang
Haizhu Yang
Lingling Li
Scott Daniels
Meet with the Client
With outstanding member service, ESL Federal Credit Union provides personal and business banking and wealth management services to the Rochester area.
Situation
ESL Federal Credit Union is a locally-owned financial institution with more than 369,000 members worldwide and $6.8 AUM. One of the highest NPS in the industry
Complication
ESL Federal Credit Union is a locally-owned financial institution with more than 369,000 members worldwide and $6.8 AUM. One of the highest NPS in the industry
Key Question
How can ESL improve customer engagement and loyalty among millennial and Genz cohorts as alternative payments grow?
Customer investigation
Learn Recommendations
LEARN APPLICATIONS